Will BMW build an R8 rival? 

"El Relámpago(LZone) - Humanity First!" (lightningzone) 06/22/2016 at 14:17 • Filed to: None

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They could, but they won’t do it. Why?

Because they think they don’t need to.

Nibby > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:20

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They’re too busy making crossovers of everything they offer.

TheHondaBro > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:24

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They’re too busy selling cars by length like fabric.

Steve in Manhattan > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:25

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There seem to be more than a few offerings in the segment.

djmt1 > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:25

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Going by that picture, would McLaren build it?

Hot Takes Salesman > Nibby 06/22/2016 at 14:26

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And coupe versions of the crossover versions of the coupes.

BugEyedBimmer - back in the Saddle Dakota Leather > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:26

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So far, BMWs XDrive cars have been fairly unimpressive, so it’s probably for the best. But they do need a balls-out supercar above the Z that’s not electric. Just something thats more SLS than R8.

Party-vi > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:31

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*looks at R8 sales figures*

Noooooope. No idea why.

El Relámpago(LZone) - Humanity First! > Steve in Manhattan 06/22/2016 at 14:31

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Supercars are like Jäger shots. You can’t have too many.

El Relámpago(LZone) - Humanity First! > djmt1 06/22/2016 at 14:35

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That was the idea. But then the people from the M division got offended, and the whole thing was left in the air.

El Relámpago(LZone) - Humanity First! > Party-vi 06/22/2016 at 14:37

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For prestige and for glory. Life is about more than money.

Party-vi > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:39

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Tell that to ze Germans. The R8 only exists because Audi developed the Gallardo platform for Lamborghini.

MultiplaOrgasms > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:44

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Because that other BMW supercar was soooo successful.

My citroen won't start > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:45

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They have the I8, which quite honestly, given it’s exotic appeal, is a lot more profitable then any expensive to build or develop supercar.

FSI - alcohol enthusiast with a car problem > El Relámpago(LZone) - Humanity First! 06/22/2016 at 14:48

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The closest you could get to a BMW supercar is an i8 with a M6 engine swap for just $750k..

e36Jeff now drives a ZHP > BugEyedBimmer - back in the Saddle Dakota Leather 06/22/2016 at 15:49

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I dunno about that, everybody is over the moon with how the X5M and X6M appear to defy physics thanks to their trick xdrive systems. I’d imagine any AWD R8 fighting supercar would inherit the same systems.

I would, however, love to see a RWD i8-derived turbo 2.0L I4 with all the electric parts stripped out. I think 300-350hp would be perfect, and it would likely weigh 2600-2700lbs.

luvMeSome142 & some Lincoln! > El Relámpago(LZone) - Humanity First! 06/22/2016 at 16:07

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No, but they do make an R1 rival.

RT > Party-vi 06/22/2016 at 16:28

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The R8 was basically a mobile advertisement for Audi, it made them look “cool” again so the brand could finally be seen as a serious alternative to BMW and Merc.

So it was successful for Audi’s image, not on its own.

Party-vi > RT 06/22/2016 at 16:42

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True. Also, BMW doesn’t really need a shot in the arm like Audi did.

Nauraushaun > El Relámpago(LZone) - Humanity First! 06/22/2016 at 17:03

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I know the M6 isn’t quite the same approach...but is it so different?

gmporschenut also a fan of hondas > Hot Takes Salesman 06/26/2016 at 21:13

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And sedans versions of the coupe crossovers with -1" roofline

gmporschenut also a fan of hondas > El Relámpago(LZone) - Humanity First! 06/26/2016 at 22:31

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well there are the rumors of a FR sport coupe partnership with Toyota. 120k+ is a smaller market, though Porsche sells plenty of 911s.

As Maclaren keeps moving downmarket to increase volume I doubt they’d want to build it. Though maybe as a sub-contractor, removes some of the risk maybe I’m wrong.

Other than the M1 BMW has never had a MR car. it would be a huge change of strategy. They’ll try every sedan/coupe/4door coupe because those are cheap, just some body changes.